3 Ways to Focus on What Matters Most

I recently had a client say no to a good role at a fast-growing company because it was not a good fit for family and lifestyle. It was a tough decision but ultimately we took time to consider what matters most and found that family and security were more important than a new opportunity without a safety net. 

How to Know What Matters Most

We are bombarded daily by messages designed to make us believe things matter that most likely do not actually matter to us.  How do we sort through all of the chatter to find what matters most?

  1. Get very quiet and trust your intuition.

Our intuition is our inner voice that speaks when we get quiet and listen. Using intuition gives us the ability to know something directly without analytic reasoning, bridging the gap between the conscious and unconscious parts of our mind, and also between instinct and reason.

Take 10 minutes and explore in writing what is important to you in a given area. Just put your pen to paper and continue  to write without thinking for the full 10 minutes. Write about why it is important and what happens in your life when you forget it. You can also ask your intuition to write about what is most important. If your inner critics and gremlins are quiet, your intuition will answer.

  1. Know what you value.

Humans make decisions based on what they value. Our values are standards which create repeatable behaviors and clarify who we are and what we stand for. They help determine our tastes, our way of life and our social, political, and religious affiliations. Knowing your values will help you choose what to focus on. 

Try to limit your values to a few key words that define how you operate. This process forces you to make a decision about what matters most. Research Professor and Author Brene Brown has a great list of values to consider: https://brenebrown.com/resources/dare-to-lead-list-of-values/

  1. Listen to your customers and clients. 

If you are designing or creating for other people, your audience will tell you what matters most to them, especially if you miss the mark! Listen to their feedback and incorporate their needs into your production and marketing plans. Test your ideas with your audience often and early so that you can continue to evolve your focus.  

Learning to focus creates more efficiency and ultimately more time and freedom. This is great news, however it is becoming more and more challenging to choose what to focus on with the onslaught of opportunities coming our way. What we focus on is just as important as being able to focus. 

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